SDAN+VPC VR Voting Pipeline Postcard Study

A board that reads Voting Day next to I voted stickers

We ran a randomized controlled trial to determine: 1) if people who received a handwritten postcard encouraging voter registration, along with an official voter registration form from Voter Participation Center (VPC), in our March and Sept 2018 studies had higher odds of turning out to vote in the November 2018 general election; and 2) if the effect of those postcards differed based on whether or not those targets had returned the registration form sent to them by VPC earlier in the year.

2018 GOTV Postcarding Results

A stack of postcards with hands reaching towards the word VOTE

We ran two randomized controlled trials in the Fall of 2018 to determine if receiving a handwritten postcard encouraging the target to vote increased the odds of voters turning out to vote for in the 2018 general election in Pennsylvania and Michigan, and further sought to determine if those odds differed based on the postcard message.

Voter Registration Postcarding 2: A Replication with VPC + SDAN

A pile of handwritten postcards

We ran a randomized controlled trial to determine if the receipt of a handwritten postcard a week after the receipt of an official voter registration form increased the odds of people completing & returning the voter registration form, as compared to the odds of return among people who did not receive a postcard.

VPC+SDAN Postcarding Experiment Results

A table covered in handwritten postcards

Sister District Action Network (SDAN) partnered with the Voter Participation Center (VPC) to send handwritten postcards encouraging registration to eligible, unregistered individuals living in Michigan, Pennsylvania, and Arizona in March 2018. These postcards were sent in conjunction with VPC’s Voting Age Population Program, which sent official voter registration forms to these same people.