State legislatures in the 2020 election: what happened?

None of the state chambers targeted by Democrats flipped in 2020. As in any complex system, many factors likely contributed to these results. Let’s take a look at three possible groups of explanations that may have contributed to state legislative outcomes: gerrymandering, roll-off/ticket-splitting, and enthusiasm/awareness gap. This analysis aims to describe what happened, but not […]

Friendraising works: Exploring message type and sender and their effects on friendraising

Person texting

Sister District Action Network (SDAN) ran this study to explore the efficacy of friendraising, or leveraging personal relationships to raise money for candidates, by comparing two different email message frames, as well as comparing the efficacy of friendraising emails to the efficacy of traditional candidate fundraising emails sent from Sister District Project HQ.

Texting out the vote: Do GOTV texts help motivate voters to the polls?

Abstract: Sister District Action Network (SDAN) and the Mississippi NAACP (MS NAACP) partnered to conduct an experiment around GOTV text messaging during the days leading up to the general election in Mississippi on November 5, 2019. The study targeted predominantly Black / African-American voters whose prior voting history indicated they would be unlikely to vote […]