How To Guide: 24 Hr Fundraising Blitz
How-to Guide: 24 Hr Fundraising Blitz
With Zoom burnout from 2020 and 2021, a 24 hr fundraising blitz is a great way to raise money for candidates through email, social media, and texting. In 2021, teams built matching donation pools and used the urgency of matching dollars to engage small-dollar donors and quickly raise funds in a 24 hour period.
Ten teams participated in matching donation blitzes for the 2021 cycle, raising over $37,000 for candidates. Follow this guide to plan your own matching blitz and check out the blitz case studies from our CA-3 and Portland teams.
Hosting a 24 hr Fundraising Blitz:
- Choose a date and set a fundraising goal. Consider days with significance to the election (ex. 100 days to election day, voter registration deadline, the first day of early voting, one month from election day, etc.)
- Create ActBlue link refcodes for matching pool and blitz day donations
- Solicit matching donations from leaders, networks, and past donors to create a matching pool
- CA-3 had two anonymous donors pledge $1,000 each
- Portland and Chicago gathered donations from leaders and leaders’ networks to create large matching pools
- Brooklyn, Wisconsin, and Bronx/Westchester teams called past $100+ dollar donors to build their matching pools.
- Prep email and Hustle notifications. Work with your Org Dept staffer to develop language, load Hustle texts, and schedule emails. Check out the Action Network Guide and the Hustle Guide. Find examples in the CA-3 and Portland case studies.
- Send or schedule send emails, texts, and social media posts. Suggested schedule:
- Pre-Blitz: Email alert 2-3 days prior to blitz day
- Blitz day:
- 8am: Email announcing the start of the blitz
- 10am: Hustle texts
- 2pm: Email Boost
- 6pm: Last chance email
- Throughout the day: social media updates, respond to texts
- 10am: Thank you and final amount raised update
- Optional: Didn’t hit goal? Pull a list of past donors and have leaders call each donor to encourage them to participate. Follow up with personal texts and email.
- Thank donors!
Be creative! Each 24-hr Fundraising Blitz looked a little different in 2021. Check out some of the creative approaches teams took this year:
- CA-3: Used their active Facebook and Instagram pages to update their team on blitz progress every few hours. Read the full case study here.
- Portland: Portland leader John solicited matching donations of $300-$500 from his friends and network to create a $3,000 matching pool. Read the full case study here.
- Chicago: An anonymous donor gave an additional $1,000 to the matching pool during the blitz for an exciting mid-day bump, increasing the match from $3,500 to $4,500! The team advertised the increase over email and a second round of texts
- Brooklyn: Didn’t hit the match on blitz day, but extended the match through the following week to make calls, send texts, and email past donors to increase participation
- Wisconsin: Created their matching dollars by pooling small-dollar donations from past-year donors